As Badgly was starting, there was it became very clear that the Instagram pin aficionados had a strong interest in Adult Swim's animated comedy Rick & Morty. The show revolves around a brilliant, but fatally flawed scientist and his equally flawed, but not so brilliant grandson. With their portal gun, they go on many pan-dimensional escapades, challenging social norms and just generally breaking things.
To move between time, space and dimensions, the portal gun us used to open a portal so they can walk through. The portal badge pays homage to Rick and Morty.